GET THE BRIEF STRAIGHT
Start with the audience and the job.
I need to understand the product, the audience and what the design has to do. The channel, deadline and existing brand matter too.
FROM BRIEF TO DELIVERYOne step.
One step.
Then the next.
MAKE A CASE
Show the idea and the reasoning.
I use references, sketches and applications to make the direction concrete. Revani’s owl started with a decision about who it should represent.
DESIGN THE SYSTEM
Work out what stays consistent.
I develop the type, colour, symbols and layouts together. FFGI’s guidelines show how those decisions carry across different applications.
TAKE IT INTO PRODUCTION
Make the next piece easier to produce.
Editable templates, reusable assets and clear guidance help a team keep working. That was part of my work at Jaya Talent and IBC Group.