A CHARACTER.
MORE TO SAY.
Gift Horse needed a stronger persona for its Web3 communications. I developed a recognisable character and a way for the team to create more content with it.
Give a Web3 character a consistent personality across community content.
Character direction, content variations and a GPT-powered production workflow.
GIFT HORSE / BRAND MARK
A consistent persona
across new situations.
The earlier mascot felt generic and childlike. I refined the character’s tone, proportions and visual cues so it could appear in community content, rewards and everyday moments while remaining recognisable.
The team can
make the next one.
I built a ChatGPT character workflow for Gift Horse, so the company can create new character content itself. The visual direction gives those variations a reference point. The team gains a way to keep producing; each output still needs a human eye for consistency and finish.
