The reference sheet
Poses, proportions, colours and expressions. Everything the GPT needs to know what the horse looks like.
GIFT HORSE / DIGITAL OWNERSHIP × WEB3A CHARACTER.
A CHARACTER.
MORE TO SAY.
Gift Horse needed a stronger persona for its Web3 communications. I developed a recognisable character and a way for the team to create more content with it.
PROJECTGift Horse
MY ROLECharacter strategy / Art direction / ChatGPT production workflow
THE BRIEF
Give a Web3 character a consistent personality across community content.
THE DELIVERY
Character direction, content variations and a GPT-powered production workflow.
GIFT HORSE / BRAND MARK
A consistent persona
across new situations.
The earlier mascot felt generic and childlike. I refined the character’s tone, proportions and visual cues so it could appear in community content, rewards and everyday moments while remaining recognisable.
How the team makes
a new horse.
The rules
A short list written into the GPT’s instructions.
The request
Someone on the team writes the situation in one line: the horse in space, the horse outdoors, the horse at a milestone.
The check
A person looks at the output before it’s used. If it’s off-brand, it goes back.
What I learned: there’s no magic prompt for consistency. The references matter, the rules matter, and someone still has to look at the output and say “this is off-brand, do it again.” I haven’t built a workflow that skips that step.
Picnic↗