MONEY.
WITH FEELING.
I developed an unsolicited brand refresh for Picnic and presented it to the company. The direction was not adopted. This case shows the identity and campaign applications I proposed.
Explore how Picnic could use a more distinctive identity and campaign language.
A proposed identity, repeatable pattern, English and Portuguese messaging explorations, and marketing layouts.
A look of its own.
A system to repeat.
The proposal uses a red and pink palette, a symbol derived from Picnic’s name, and a pattern that carries the identity into new layouts. The campaign idea can change its message while keeping a recognisable family resemblance.
More than
one key visual.
I developed English and Portuguese messaging explorations alongside the visual system. The work connects the idea, copy, illustration and layout, showing how the idea could extend into further campaign formats.
From campaign
to page.
This independent landing-page concept carries the proposed Picnic identity into a longer marketing story. Scroll to explore the page inside the screen.
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