O tempo
a seu favor.
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MESTRE KRONOS / IDENTITY & CHARACTER
A GUIDE.
A GUIDE.
WITH CHARACTER.
A time-management product with a familiar face. From the mark to the smallest icon, one visual language makes progress feel a little more human.
YOUR TIME. A FRIENDLIER GUIDE.
PROJECTMestre Kronos
MY ROLECreative direction / Identity / Character / Product visuals / ChatGPT workflow
THE BRIEF
Give a time-management concept an approachable guide.
THE DELIVERY
A brand identity, character and icon family, product concepts and a workflow for creating new character content.
01 / THE IDENTITYCharacter, right
Character, right
down to the mark.
The glasses, hat and beard become a recognisable signature. A compact symbol and a flexible wordmark connect the character to the product.
PRIMARY SIGNATURESYMBOL + WORDMARK
Four colours. One world.
THE BRAND PALETTEDeep blue#002534
Turquoise#00B5A8
Orange#F47720
Mist#DCE6E6
02 / TYPOGRAPHYA voice for the guide.
A voice for the guide.
Clarity for the everyday.
Um passo
de cada vez.
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03 / CHARACTER IN USESame guide.
Same guide.
Different moments.
Studying, celebrating, taking a break. A small cast of poses gives Kronos a role throughout the day, with the same personality in every application.
AI / TEAM ENABLEMENT
Kronos has his own ChatGPT workflow for creating new character content. The lunch-break pose shows how the character can move into another moment and still feel like himself. How the workflow works ↗
04 / ICONOGRAPHYA little world
A little world
of daily habits.
Small objects carry the same warmth, colour and pixel language as the guide.
05 / PRODUCT APPLICATIONSThe whole system,
The whole system,
working together.
The mark, character, palette and icons give the product and its communications a shared direction.
FFGI↗