MAYA UPAYA
← ALL WORK
MESTRE KRONOS / DIGITAL PRODUCT

A GUIDE.
WITH CHARACTER.

Mestre Kronos needed a coherent identity for a time-management product. I developed its character, visual language and product applications, with a workflow for creating new character content.

PROJECTMestre Kronos
MY ROLECreative direction / Identity / Character / Product visuals / ChatGPT workflow
THE BRIEF

Give a time-management concept an approachable guide.

THE DELIVERY

A shared character and identity system for product and content, plus a ChatGPT production workflow.

KRONOS character
KRONOS character in a different situation
WHAT CHANGED

The product and its
content speak together.

Kronos gives the product a recognisable guide. The identity connects that character to an icon family and desktop and mobile concepts, providing a shared visual direction for the product and its communications.

AI / TEAM ENABLEMENT

The team can
make the next one.

I built a ChatGPT character workflow for Mestre Kronos, so the company can create new character content itself. The visual direction gives those variations a reference point. The team gains a way to keep producing; each output still needs a human eye for consistency and finish.

LUNCH BREAK character
NEXT PROJECT / HEALTH × WEB3Revani

Project artwork