FFGI / FILM FINANCE × WEB3FROM GENERIC
FROM GENERIC
TO FELIX.
FFGI’s existing mascot lacked the personality its Web3 community needed. I redesigned Felix and built the identity around a character that could carry the brand.
PROJECTFFGI
MY ROLECreative direction / Rebranding / Character design / Guidelines / ChatGPT workflow
THE BRIEF
Make community film financing easier to explain and recognise.
THE DELIVERY
A distinctive mascot, complete identity, brand guidelines, application mockups and a ChatGPT character workflow.
01 / THE TRANSFORMATIONSame fox.
Same fox.
A point of view.
The original 3D mascot could have belonged to almost any project. I redrew Felix as a graphic character, connected the fox to the identity and gave the brand a voice it could use.
ORIGINAL / 3DREDESIGNED / FELIX
02 / THE IDENTITYFrom crypto shorthand
From crypto shorthand
to a film brand.
The new mark brings Felix and cinema into the same system. The symbol, wordmark, colour and typography were built to work together.
A character with
a job to do.
Felix became the guide to a complicated proposition: community-funded film. The client loved the direction and later invited me to create more work for the brand. More importantly, the system made the next pieces easier to recognise and easier to produce.
03 / THE CAMPAIGN ON XOne character.
One character.
Many actions.
Each post turns one platform action into a scene: review, approve, reject, schedule, track. Side by side, the posts feel like one world rather than a stack of unrelated crypto graphics.
KEEP SCROLLING10 CONNECTED POSTS →
04 / PRESALE SITEFelix carries the story
Felix carries the story
all the way down.
I designed the presale page as the campaign’s long-form expression. Keep scrolling to move through the page inside the screen.
FFGI / PRESALE
PORTFOLIO EXTENSION / CONCEPT STUDYTwo paths.
Two paths.
One clear story.
I made this explainer after the original project to show the difference between platform purchases and benefits for token holders. It follows FFGI’s published model.
05 / AI / TEAM ENABLEMENTThe team can make
The team can make
the next Felix.
I built a ChatGPT workflow with Felix’s visual references and character rules, so the company could generate new situations without redrawing the character from zero. AI speeds up production; art direction and review keep the result on-brand.
See how the workflow works ↗
Revani↗