ONE BRAND.
MORE REACH.
Revani needed an identity that could work across clinics, telehealth and token rewards. I connected them through one visual system and a character the team could keep using.
Rebrand a health ecosystem spanning clinics, telehealth and token rewards.
A consistent identity, reusable character, application concepts and a ChatGPT workflow for the team.
A growing ecosystem.
A shared identity.
Revani’s communication needed a personality of its own. The rebrand gave it a consistent symbol, wordmark and Vee, a character that connects its content. Revani continues to use the identity and owl in its communication on X. That ongoing use gives the brand a familiar face across posts, instead of starting from a generic visual each time.
A character with
room to grow.
I positioned Vee around the person using Revani. That decision opened up content about habits, care and daily progress, giving the team more ways to communicate than a doctor character would.
The team can
make the next one.
I built a ChatGPT character workflow for Revani, so the company can create new character content itself. The visual direction gives those variations a reference point. The team gains a way to keep producing; each output still needs a human eye for consistency and finish.